GREY group India’s New Campaign for Visit Sweden

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Come to Sweden. Take in the sights and enjoy the sounds. But, do you qualify? That’s right, Visit Sweden, the official tourism board has given an open invitation to all Indians via a contest to come and visit Sweden.

But, interested travellers would need to first enter the contest by taking a picture of themselves with an authentic Indian gift that would be considered as a gift presented to Sweden. If the gift is liked, then the winner, along with a companion, gets to visit Sweden for free.

“The campaign takes the traditional practice of carrying a house warming gift, to a whole new level. After all, it’s only fair for the country that offers everything from scenic archipelagos, the hip and sustainable Stockholm, ABBA, the Northern Lights, IKEA, meatballs, Candy Crush and Avicii, to expect a Country Warming gift in return” said Varun Goswami, Executive Creative Director, GREY group India.

The idea was while everybody in India knows the country by its name, it has still not become a travellers preferred choice as they are not well informed on what this beautiful country has to offer.

The social media campaign was launched on March 29th, 2017 with a film. The film encourages people to participate in the “Country Warming Gift Contest”. It will be followed by more content on the Visit Sweden Facebook page, all encouraging participation and push for entries. A winner will be selected basis the gift idea, authenticity and number of likes on the selfie posted.

Here’s the campaign link to view the film:

https://www.facebook.com/VisitSwedenIN/videos/438506623156241/

Team Credits:

Creative: Gurdev Singh, Arjun Bhimwal, Harshvardhan

Account Management: Ameya Desai, Debashish Chakravarty

 




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