The desire to have children is something that is being harboured by millions of couples. But, in the eagerness to do so, many a times this whimsical process ends up becoming strenuous and stressful for many. In order to help beat the woes for many such couples, Inito, a medical technology company, has launched a hard hitting, realistic and emotional video ad highlighting how a smart fertility monitor like Inito can help them in their new beginning.
A common reason for couples facing difficulty in conceiving is because they do not know their fertile days. A woman only has a few days every cycle when she has a high chance of getting pregnant, and couples can actually get pregnant faster when they know when exactly ovulation
takes place. Created by Aha Agency, the video captures the emotions of a dejected woman perfectly. The caring and friendly tone of the ad brings to light a solution for a couple who has been trying to conceive for more than eight months but to no avail. It brings home the message that rather than going to the clinic repeatedly for ultrasound scans, women can now use Inito’s fertility monitor to take the tests right in the comfort their home and increase their chances of getting pregnant by 89%.
The video is available on youtube and Inito’s website as of now. The company will soon be running it on other social media channels. You can visit here to view the ad.
Speaking about the video, Aayush Rai, Co-Founder, Inito said, “Inito is the most accurate and reliable tool to track fertility at home in the market today. Through this video, we have tried to highlight the stress and anxiety a woman goes through while trying to get pregnant and how Inito can help them. The smart and easy to use Inito Fertility Monitor helps them understand their fertility cycle and increase their chances of conceiving. By creating an emotional connect, the audience will realise that they are not alone in this and such a problem can be solved.
The Inito diagnostic device comes with the Inito Reader, App and the Test strips. The device is priced at Rs 3,195 while a pack of eight fertility test strips costs Rs 895. Right now, users can buy it through Inito’s website or on Amazon. It will soon be available on pharmacies. Since its inception, Inito has raised funding of $1 million. It has also built and validated the multi test platform; won 3 awards and have 4 international pending patents.