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LAVA Releases A New Campaign Created by Soho Square

Sumanto Chattopadhyay, CCO, Soho Square

Soho Square is happy to announce the release of a campaign for Lava International. Indian mobile phone major Lava, considers it an honour to be the leading Indian brand in the category. A big step in this context was their novel initiative ‘Design in India’, an inspiration from ‘Make in India’.

As a brand Lava believes that India is more than just a country. It’s an expression of pride that resides proudly in our hearts. What better way to convey this than with a heartfelt story. A sweet film that follows a cute little girl’s efforts to learn the patriotic song ‘Sare Jahan se Achha’ and it ends with another sweet surprise — her endearing performance with MS Dhoni singing along leaves us all feeling #ProudlyIndian.

Sumanto Chattopadhyay, Chairman & Chief Creative Officer, Soho Square India : I’ve been singing ‘Sare Jahan se Achha’ since the day of the shoot. I think this sweet little film will get many other Indians to do the same. A good thing to happen on Independence Day or any other day.

To watch the film please go to the YouTube link –

Sunil Raina, President Lava International Ltd: We take immense pride in being an Indian mobile handset brand. India is at the heart of everything we do at Lava and we are committed to offering valuable products to our consumers. Over the years, we have been building capabilities within India in product design & manufacturing – in order to make valuable technologies accessible and provide reliable products to our customers. Today, we are proud of being the only brand to have complete end to end control on product value chain within India, complimented by our robust distribution network and speedy customer service. Through #ProudlyIndian campaign, we wish to share our pride of being a truly Indian company with our fellow countrymen. This campaign is a unique celebration of our independence and tribute to the nation.

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