ROPOSO launches a unique campaign ‘Thank Her Everyday’ this International Women’s Day
Roposo, India’s favourite fashion social network is set for another offbeat women’s day celebration. The platform has planned a campaign to acknowledge and honour the unsung female domestic help. This Women’s Day campaign will focus on thanking these women for their invaluable and soulful contributions to all our lives.
Every Indian household today has a female help to assist with the daily chores and look after the needs of all the family members. These women are the support pillars of our everyday lives but are often not given due credit and gratitude. With the objective to recognise the hard work of these wonderful women in our lives, the fashion network is starting a social media campaign providing everyone with a platform to express their heartfelt gratitude towards these female heroes. Users can upload happy images with their domestic helps with a few humble lines of appreciation, adding #ThankHerEveryday.
Commenting on the campaign, Mayank Bhangadia, CEO and Co-founder of Roposo said, “Women across all strata need to be recognised for their hard work and feat. Female domestic helps form a vital part of our daily routine, and most of us find it difficult to function without them. This year’s Women’s Day campaign is our little effort to get people to recognise the good work of these women. Hope to see a great number of users expressing their gratitude towards their female domestic helps through the platform.”
Expressing her spirits, Ravneet Kaur, Social Media Manager at Roposo said, “Female staff in urban Indian homes is not an uncommon sight. I would like to believe that all of us, including our family and friends, treat them in a fair, just and warm manner. However, there are a lot of people who don’t, and what they don’t realise is that these women form the backbone of our daily lives. This Women’s Day campaign is centred around highlighting and thanking these women for their unmatched kindness and hard work.”