On Global Handwashing Day, Savlon launched its ‘Haath Se Baat’ initiative, wherein the students can be seen ‘talking to the germs’ in the video.
The idea stems from the thought, how it’s a challenge to convince children to wash hands as they don’t realize its importance. Therefore it’s imperative to educate them in a way they understand. Exemplifying this sentiment, the latest campaign by Salvon uses a hidden voice artist that imitates germs and tells the children all about the dangerous diseases they can spread like typhoid, diarrhea, vomiting etc. The core thought revolves around washing hands periodically as that will eliminate the contact of germs with hands. The fun activity kept the children engaged and successfully convinced them about the importance of handwashing, without making it sound like a boring lecture.
We live at a time when nearly 18 lakh children under the age of 5 die each year from diarrheal diseases and pneumonia. A simple habit of handwashing can help us save so many lives!
Let us help our children lead healthier lives by spreading awareness about the importance of washing hands before eating meals
Video Link: https://www.youtube.com/watch?v=X4lnmiAj3xI