Swiggy, Dentsu Webchutney pay tribute to India’s Hunger Saviours
On the occasion of Swiggy’s 4th anniversary, Dentsu Aegis Network’s digital agency Dentsu Webchutney, has launched a heartwarming film to pay an ode to Swiggy’s ‘Hunger Saviours’. It highlights moments from a day in the life of Swiggy delivery partners, delightfully capturing their spirit in keeping consumers hunger-free, come what may.
Ashish Lingamneni, AVP- Marketing, Swiggy said, “On our 4th anniversary, we wanted to celebrate and thank our delivery partners whose efforts form a significant part of the Swiggy experience. The film beautifully captures their day-to-day experiences highlighting the hard work and passion put in by our modern-day superheroes.”
Commenting on the film, GD Prasad, Client Services Director, Dentsu Webchutney said, “the delivery partner is an important stakeholder in the Swiggy ecosystem, and our attempt was to make a heart-warming film; one that would put a smile on your face at their relentless spirit.”
In just 4 years, Swiggy has disrupted the food delivery eco-system in India. On its way, Swiggy has changed how India eats, how restaurants design their menus, and how companies can delight consumers. For millions of Indians, ‘Swiggying it’ is a way of life and behind the scenes, Swiggy’s army of delivery partners work tirelessly to make this happen, day in and day out.
The film is conceptualized and produced by Dentsu Webchutney in association with Artisan films.
Client team: Ashish Lingamneni, Lohith Ramachandra, Swarnendu Mandal
Creative agency: Dentsu Webchutney
Creative: PG Aditiya, Ninad Gawhankar
Business: GD Prasad, Keerthi Kumar, Rahul Bajaj
Agency Producer: Meharunnisa Sahib
Production house: Dentsu Webchutney + Artisan Films
Director: Bibartan Ghosh
Music Director: Subhajit Mukherjee