TIMEX, one of the world’s largest watch manufacturer, has greatly evolved with time and has certainly evolved gracefully keeping the American legacy at core. From the Moon to the American President, from Hollywood to Olympics, TIMEX has seen it all. Taking its legacy, a step ahead, TIMEX today has announced its latest TVC. It takes you through different walks of one’s life and showcases how TIMEX has been one’s partner across life’s different aspects.The TVC titled “My Time” ends with the punchline “TIMEX – Specialists in the Art of Timekeeping”.
Anupam Mathur, Head – Sales and Marketing, Timex Group India Limited, said “TIMEX is a global brand that has a lineage attached to it which is glorious and unique. As a brand, we have always focused on enhancing lifestyles and giving our consumers a timeless experience. The brand has evolved over the years with advancement in technology and lifestyles but has always kept its American roots intact. This TVC is a showcase of our brilliant watchmaking, the bond that one shares with their timepieces and the timeless memories attached to it.”
Originally conceived by TIMEX Global Marketing team and adapted by Breakthrough Communication (P) Ltd., the TVC instantly makes a visual connect to one’s lifestyle. It showcases the everyday routine of a person and how ingrained a TIMEX timepiece is in that particular moment. Taking the American connection, a step ahead, the TVC begins with a bright morning in the US wherein the Ironman series is one’s fitness partner in the early hours of the day. A casual look is complemented by a TIMEX Chronograph Grande. One can go about the city without a worry of losing out on the time since you always have a TIMEX by your side. Out in the wilderness while taking a break from your daily routine and taking a dip in the lake, you can always rely on the Yacht Racer. Love is an integral part of our lives and declaring your love for someone is made easy with the TIMEX Greenwich. And if you are in the mood to play with colors and match your outfit with your timepiece, the Expedition Shock is your buddy. No matter what mood or occasion, TIMEX is your go to time specialist. The TVC ends with a shot of the very famous and patented Indiglo technology of TIMEX – a feature that helps you keep a track of time even in the dark.
TIMEX is also celebrating more than 160 years of its glorious history. Founded in 1854 on the principle of producing affordable timepieces for everyone, TIMEX, earlier known as the Waterbury Clock Company perfected mass-produced, dependable clock movements. With a countless first to its credit, TIMEX, has become a well-known brand globally with watches that fit every category – fashion, adventure, luxury, sports, technology! Since 1854 TIMEX has been designing Indestructible watches, crossing finish lines with athletes and has even made it to outer space! For generations, brand has put American ingenuity to work, creating quality you can rely on and embracing the original spirit of every watch that starts as a Timex and becomes yours.
Specialists in Timekeeping: https://youtu.be/09Fqx3sImko
Marketing Head: Mr. Anupam Mathur
Storyboard & Lyrics
Music Composition & Direction