US fast-food giant Burger King has assigned its digital mandate to leading digital solutions agency FoxyMoron. This account was won following a multi-agency pitch.
The mandate entails building and reinforcing the brand’s digital presence through strategic planning and out of the box solutions to attain consumer loyalty. The focus will be to build affinity via brand advocacy on digital.
The agency will be involved in the strategy, content creation and design across all social media platforms. FoxyMoron has already galvanised their first step towards building a ‘Burger Friendly World’ with an interactive strategy focusing around topical and video content.
On appointing FoxyMoron, Kapil Grover, CMO, Burger King India, said, “As we build the brand in India, we are always looking for opportunities to connect with our guests. We are now focused on deepening our engagement on social / digital platforms. It’s one of the key mediums to connect with our guests and listen to them, which is a great input into building a better brand experience. I look forward to working with the passionate and energetic team at FoxyMoron; and building Burger King as one of the most engaging brands in India.”
Commenting on this win, Pratik Gupta, Co-founder, FoxyMoron said, “This is the next phase of brand transformation for Burger King as a brand in India. We’re innovating and evolving for the future, and we’re excited to take our consumers along for the ride. We are kicking off a bold and progressive plan to transform the brand’s identity. We’re looking at a diverse approach wherein campaigns would roll out with the expertise of our array of tools providing the best of creativity and innovation to derive an accurate planning mix giving the client optimum results.”