Laqshya Media Group has been appointed as One of the outdoor media partner to lead the Titan Company’s various brand communication on OOH.Outdoor Media Integrated, the Outdoor arm of the group would be servicing the account.The Group has won the Outdoor business account on the back of the recent successful campaigns with them. The team has been actively working on all their brand communication on Outdoors of late and with this association, the team is excited and thrilled to deliver them the very best on OOH.
Atul Shrivastava, Group CEO, Laqshya Media Group said, “We are excited at the prospect of partnering with Titan Group to comprehensively leverage OOH to engage with their consumers across brands. OOH promises a great brand engagement through innovative outdoor solutions and drive conversations around their brand promise. We hope to deliver value on back of our ability to mine data and research for them and create some iconic campaigns for them through this association. We looking forward serving them with best of our ability.”
Titan began in 1984 as a joint venture between the Tata Group and the Tamil Nadu Industrial Development Corporation. The company began with Titan watches and later expanded into other brands for different target audiences. The watch brands include Sonata, Fastrack, Xylys and Zoop. Tanishq and Mia are jewellery brands from the company while Titan Eye Plus is an eyewear brand. Skinn is the fragrance brand. OOH is a crucial part of their media plan and in the past, the company has actively utilized outdoors to create brand awareness and has successfully reinforced their brand’s heritage on the traditional Outdoor media.