WATConsult, India’s leading and most awarded digital and social media agency, which is now part of the Dentsu Aegis Network, recently concluded a social media contest on its chatbot – Dot. This was a first time any digital agency in India successfully executed a contest on this medium.
A quiz was conducted via Dot over 5 days, wherein the winner stood chance to win a PS4, on answering questions related to the journey of WATConsult. The contest received total participation of 670 users, 11% of the participants were international. The daily average being 134.
The quiz reached out to over 1,15,320 users and engaged with 12,627 users, with an engagement rate of 10.94%.
The overall social media reach of Dot, since its launch is 2,55,000 users, total engagement is 29,785 and engagement rate of 11.6%.
Dot was launched less than a month ago, under INNOWAT, is currently acting as a historian and insider to WATConsult’s journey in the past decade. Built on Facebook Messenger, it showcases the story behind WATConsult and highlights the milestones.
The bot also responds to brand queries. Brands and clients can approach the agency via the bot and get all their queries answered. Additionally, the bot also plays an essential role in hiring talent at the agency. Candidates can apply for job opportunities via the bot itself.
Speaking on the same, Rajiv Dingra, Founder and CEO, WATConsult said, “We are one of the first agencies to conduct a contest on chatbot and we are quite glad with the initial response the campaign garnered on Dot. We have received nearly 200 resumes via it and the engagement rate has been great.”
WATConsult, which is celebrating its 10th Anniversary next month, is now a part of Dentsu Aegis Network and is headquartered in Mumbai with branch offices in Delhi and Bangalore. It has received more than 100 awards and recognitions in the field of digital marketing. These include the prestigious global DMA echo in San Diego, ‘The most progressive digital agency award’ at CMO ASIA Singapore, ‘The social media agency of the year 2014’ at Socialathon Delhi, ‘Boutique Media Agency of the year’ at Media Ace Awards, Mumbai, the Campaign Agency of the year India (Bronze) at the Campaign Asia Awards and the Digital Agency of the year at DOD awards 2016.