Asahi Kasei Corporation has extended its partnership with CNN International Commercial (CNNIC) for the fourth consecutive year to be associated with the return of highly popular program “On Japan”. In this year’s ‘On Japan’ theme week, CNN explores how the country is looking to mother Earth for its latest innovations. The show features science and engineering innovations, ranging from farming to automobiles.
‘On Japan’ is produced by CNN Vision, the company’s original programming division, and will air on CNN International from November 13. It will include five segments, a 30-minute special programme, as well as high impact digital elements – all sponsored by Asahi Kasei. In addition, the multi-platform campaign includes a 60-second TV commercial focused on storytelling around Asahi Kasei’s automotive business and airing on CNN feeds in EMEA, ASIA and North America. The advertising solutions are produced by Create, CNNIC’s award winning in-house brand studio, and utilise data targeting from CNN AIM (Audience Insight Measurement) to ensure the campaign increases Asahi Kasei’s brand awareness among CNN’s affluent audience of business-decision makers, top managers and curious, tech-savvy consumers.
Sunita Rajan, Senior Vice President, Advertising Sales, Asia Pacific, CNN International Commercial, said “This year’s ‘On Japan’ will showcase how strategic multi-platform sponsored content can perfectly align with traditional TV-advertising and sponsorship for maximum impact. This opportunity is supercharged by our advanced data focus from CNN AIM, which provides deeper targeting and reporting opportunities beyond click-throughs. Through this initiative, we plan to further engage with our audience while taking our successful relationship with Asahi Kasei to another level.”
Terumi Kusukami, General Manager, Corporate Communications, Asahi Kasei, said: “With a legacy of over 95 years, Asahi Kasei is dedicated to creating products that are environmentally friendly and strive to open new possibilities for the future. Through this long-standing partnership with CNN, we hope to throw light on sustainable initiatives that drive a positive transformation across communities. CNN has been partnering us in thought, action and vision, and sponsoring ‘On Japan’ is an extension of this”.
‘On Japan’ is part of CNN’s yearlong Japan Now initiative, which covers various topics from Japan this year to explore the nation’s culture, technology, food and innovation in the run-up to the 2020 Olympic games.
‘On Japan’ Microsite – http://edition.cnn.com/specials/asia/on-japan