Micromax Informatics, 10th largest mobile brand in the world and OYO, India’s largest branded network of hotels, today announced a strategic partnership to deliver OYO’s tech-enabled hotel-booking experience to Micromax customers. Aimed at providing a unique on-device native experience, OYO and Micromax will work together to provide simplified user interface, special discount offers, and a seamless booking experience right through the device itself.
Micromax is strengthening its service offerings for consumers through this partnership, which is in line with Micromax’s vision of creating a mobile ecosystem that brings unique and innovative technologies to its consumers.
Under this partnership, Micromax users will be able to avail exclusive deals through their Micromax handsets and also get instant updates for exclusive OYO offers. The company will create both on-device native integration through in-house services including AROUND-Steroid Launcher or | and factory loading of the OYO app on certain devices. Micromax users can also enjoy the recently introduced feature on OYO which will assure early check-ins at hotels across the country along with exclusive offers – 25% instant discount and 100% cashback on checkout and optimize their travel-planning. Both companies will also communicate the benefits of these integrations via various ATL and BTL promotions.
Commenting on the partnership Mr. Rahul Sharma, Co-Founder, Micromax Informatics said, “In our pursuit to provide innovative product services hassle free experiences on a click of button rather than logging into multiple apps downloaded from play store, Micromax will now offer hotel stay across 200 cities in India with exclusive offers deeply integrated in Micromax in-house platforms such as Around-Steroid Launcher or /and a full OYO App Experience to Micromax users. With the Holiday season and long weekends in the New Year 2017, our users can enjoy the deep integration of OYO, and avail offers, Anytime anywhere in India.”
Speaking on the partnership Mr. Anurag Gaggar, VP – Product, OYO said, “We have been consistently working towards providing best in class hotel experiences to our consumers across the country. This partnership enables us to deliver OYO’s premium booking and stay experience to our guests and new users through innovative delivery platforms Such as AROUND-Steroid launcher, notification updates & other exclusive platforms of Micromax to its 3.3 million monthly active customers.”
Micromax in the past has launched suite of services rolled into one discovery window for the users called AROUND –Steroid Launcher that aggregates information from various popular apps across categories like Food, travel (Flights, Buses, Trains and Hotels), Shopping, and cabs, Cricket, News and Weather and publishes it in a native environment on the device. The platform comes deeply integrated into Micromax devices and is also available exclusively for Micromax Users on Google Play store.
OYO recently launched a new feature assuring early check-in at hotels across the country. It is focused on bringing in standardization and consistency in every aspect of guest experience across all touch-points. The Company’s vision is to standardize and build efficiency into all forms of real estate such as budget hotels, apartments, guesthouses and resorts using technology and innovation.