UFO Moviez, India’s largest digital cinema distribution network and in-cinema advertising platform, and Media Exhibitors enter into a strategic partnership to showcase Caravan Talkies at Krishithon 2017, India’s premier Agriculture Exposition. Krishithon 2017 is organized from 23rd to 27th November 2017 in Nashik.
As part of partnership deal, Media Exhibitors gets to showcase Krishithon audio-visual ad in movie theatres across Gujarat, Madhya Pradesh and Maharashtra. In-turn, UFO will showcase the prowess of Caravan Talkies – Cinema on Wheels at Krishithon event. Along with a stall at the event, a Caravan Talkies Van will also be displayed at the entrance of the event, which will help the brands to know the proposition better.
UFO Moviez has conceptualized a game changer in rural advertising in the form of Caravan Talkies. Caravan Talkies is a movie-on-wheels concept wherein cinema is taken deep into the Indian Heartland, in the areas which does not have easy access to entertainment. Apart from exhibiting movies, Caravan Talkies also helps brands to engage rural audience with various consumer engagement activities like sampling, activation events, brand collateral distribution etc.
Speaking on the occasion, Mr. Siddharth Bhardwaj, Chief Marketing Officer – Head of Enterprise Sales, UFO Moviez says, “Our vision is to bring joy to people’s lives through innovation and we believe Caravan Talkies is one of our interesting initiative towards achieving our vision. Caravan Talkies vans move from village to village where the rural audiences enjoy popular movies free of cost, while the brands gets various activation opportunities. It’s a win-win situation for all. We view Krishithon as a competitive advantage for our business and vice versa and we are certain that the partnership will work wonders for us. We wish Krishithon 2017 a huge success and would like to congratulate Media Exhibitors for successfully arranging such a milestone event over so many years”
Also speaking about the partnership, Sahil Nyaharkar, Convener, Krishithon 2017 said: “Krishithon has emerged as the largest agro-exhibition brand in India which aims at boosting agricultural sector. We are pleased to work with UFO Moviez to showcase Caravan Talkies at Krishithon 2017. Caravan Talkies is an ideal platform for the marketers to promote their brand to rural audience.”