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Zee MELT 2016 concludes amongst freewheeling exchanges of ideas, concepts


Zee Melt 2016, the two-day long, mammoth celebration of creativity in advertising and marketing functions concluded on 27th August 2016 at the Pullman Suites & Novotel, Aerocity, New Delhi. The participants transformed the conference venue into a buzzing zone of activity where more than 2000 creative minds convened to discuss, inspire and learn through exchange and interaction. The thought provoking sessions spread across two days gave delegates the opportunity to gain real insights into the creative communications industry from industry specialists who highlighted the need and want of the industry at present and the foreseeable future.

Zee Melt 2016, being organized for the first time in New Delhi, saw an overwhelming response with jam-packed sessions and workshops all through the event. From interactive workshops to intense debates; from insightful seminars to impressive high-end displays; Zee Melt 2016 had it all. It witnessed fantastic participation from the marketing and communications fraternity that participated in full force.

While #ZEEmelt was trending on Twitter in New Delhi on Day 1, a few themes emerged from the seminars and workshops throughout the event that gave a glimpse into the future of communications. Emerging new age of storytelling was a particularly interesting topic that several speakers focused on; there were conversations galore that had participants discuss the ways for brands to leverage the art of storytelling to build better recall in the minds of the consumers. Many speakers also voiced opinions about the critical need for brands to tap in to the social media space in order to interact with the consumer base better as they firmly believed that social media shall continue to be a friend to authentic content creators. Another theme that ran across the sessions was the necessity to appreciate the potential of mobile marketing, especially in a vastly populated and dynamic market like India.

Rajesh Kejriwal, Founder CEO of Kyoorius, said, “We are delighted to see the incredible response that Zee Melt received during its debut in the capital city. We look forward to hosting many more in Delhi in the coming years. Platforms like ours are an occasion for the communications and marketing fraternity to get together and regroup to acknowledge the future and we are happy to continue to bring them together for as long as we can.”

Sunil Buch, Chief Business Officer, Zee Entertainment Enterprises Limited (ZEEL) said, “The second edition of ZEE Melt shaped up wonderfully with insightful speakers, engaging sessions and an excellent profile of audience. We are also happy and proud to have successfully launched the first edition of ZEE Mindspace Awards at ZEE Melt which honored those brands that have captured the maximum consumer ‘mindspace’. Next year, we are confident that ZEE Melt will be taken to greater heights, making it bigger, better and even more meaningful for the marketing community.”

“We are delighted to be partnering MELT for the second year. This year we have seen some great examples of how creativity, data and technology are coming together to build innovative marketing solutions. Programmatic ad delivery and dynamic video creation are clearly set to revolutionise the way we plan and execute campaigns”, said CVL Srinivas, CEO, GroupM South Asia.

The two-day long mega event was a refreshing mix of quality speakers – be it Mark van Iterson (Heineken) highlighting the positively disruptive creativity of the brand Heineken, or Parminder Singh (Twitter) talking about the how the platform partnered with various brands to create unified brand engagement. Brian Gleason from Xaxis’ emphasized that personalization is about telling the right story at the right time whereas Jeff Bullas (Blogger & Strategist) helped delegates with some simple yet effective steps to transform one’s business on the web. A series of engaging workshops and seminars were also conducted across the two days on topics such as mobile marketing, branding for start-ups, brand experiences, prototyping ideas and how to bring finny to the web.

The festival is conceptualized in partnership with Zee Entertainment, GroupM, D&AD, BARC, SAP, Happy Finish, Genesis Burson-Marsteller, Mindshare, Kinetic, Some Early Birds, Saffron, Dutch Digital Design, Mobile Marketing Association, Addikt, fish do it, Mandarae, Salesgasm, and BestMediaInfo.


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