For the second year running, National Geographic has collaborated with Goafest as their Green Partners to help make the confluence of nation’s best creative minds conscious about their campaigns, actions and impact on the environment. For the festival’s 13th edition, the channel this year has introduced a new award – The National Geographic Green Award, which recognizes creative work and campaigns on planet conservation.
In line with National Geographic’s commitment towards inspiring people to care about the planet, the award will honour communication campaigns that highlight the efforts to save, reduce or re-use energy, water, plastic, wildlife and the environment in general.
Speaking on this new initiative, Swati Mohan, Business Head, Fox Networks Group India, said, “This is the second year of our partnership with Goafest and we are delighted to introduce The National Geographic Green Award. National Geographic has been educating and inspiring people to care for the planet since 1888 through impactful storytelling. The festival has provided us with a perfect platform to recognize the creative work of agencies who are working in the same direction. This is another step towards our endeavour to inspire people to protect our planet. We are looking forward to see country’s best creative minds, spreading this important message through their work.”
Speaking on the partnership, Ashish Bhasin, Chairman, Goafest, said, “We are delighted that National Geographic is continuing their association with Goafest as ‘Green Partners’ for Goafest 2018. This year keeping in mind the need for growing environmental awareness, a special award category- ‘National Geographic Green Award’ will be launched for the first time by National Geographic at Goafest. Several initiatives, including carpooling, calculating the environmental footprint, effective waste management and many others are planned to ensure that the festival goes green. We request our industry to participate and support this cause. Together, we can at least make a small difference by making Goafest Green”.
Creative, media and digital agencies can submit their entries for the campaigns executed last year. From print and TV to digital, radio and on-ground activation, the campaigns across all mediums are valid for submission. The entries will be evaluated on parameters such as freshness of the creative idea, the charm of creative rendering and memorability. Participants can upload their entries online on www.theadclubawardsentries.com by March 3, 2018.
The 13th edition of Goafest, organized by the AAAI and The Advertising Club, will be hosted in Goa from April 5 to 7, 2018. In addition to showcasing and recognizing the creative work of the year, they will also reduce their environmental footprint with the help of National Geographic. They will create an awareness drive and take initiatives to inspire delegates to be environmentally conscious.