Logicserve Digital, the Indian media agency arm of Logicserve Group, bagged 7 awards at the annual Digixx Awards 2018 in New Delhi. The Awards are broadly categorized into four groups – Industry Sector Awards, Discipline Awards for Campaigns, Outstanding Awards and Special Awards. The agency won 1 gold award under Industry Sector Awards and 2 gold, 1 silver and 3 bronze awards under Discipline Awards for Campaigns for the categories mentioned below.
- Fullerton India Credit Co. Ltd. – BFSI Services, Email Marketing & Data, Analytics and Optimisation
- SBI Life Insurance Co. Ltd. – Data, Analytics and Optimisation
- Bajaj Allianz General Insurance Company Limited – Data, Analytics and Optimisation
- H&R Block India – Social Media
- Thomas Cook (India) Limited – Programmatic and Performance Marketing
Commenting on the recent wins, Prasad Shejale, Co-founder & CEO, Logicserve Digital, said, “We are very happy to be honoured at Digixx Awards for our work in the digital marketing space. I congratulate Logicserve Digital team for their commendable work and the dedication with which they work with brands. We have always focused on data and insights while designing strategies for our clients. I am glad to receive an award for the campaign designed for SBI Life Insurance Co. Ltd. where our Consulting & Media businesses joined forces to buy media lead by data insights. Also, receiving multiple gold awards in the category ‘Data, Analytics and Optimisation’ further helps us strengthen our belief in the power of data and insights for designing innovative campaigns with improved results. This recognition motivates us to continue taking the data-driven marketing route and continue utilising the expertise of our newly launched consulting division to enhance media strategies for our clients.”