The 19th Edition of NEXA IIFA Awards Styled by Myntra is all set to be a celebration to be held at the reputed Siam Niramit Theatre in Bangkok on 22nd & 24th June. The IIFAs will broadcast on COLORS channel. For the digital savvy viewers the same will be available on VOOT.
Addressing the media, Wiz Sabbas Joseph, co-founder director, Wizcraft International said, “The IIFAs travel the world bringing people and cultures closer together. We are delighted to be returning to Bangkok after a decade to once again create an Indian celebration. With this year’s star-studded line-up we would also bring alive nostalgia with Rekhaji’s performance in an event brimming with youthfulness. Indian movie fans are in for a treat like never before”.
Speaking on the association, Mr. R.S. Kalsi, Sr. Executive, Director-Marketing & Sales, Maruti Suzuki India Limited said “Our country is changing at a rapid pace and so are the aspirations of our new- age customers. The sophisticated, discerning and highly ambitious customers want to enjoy higher level of experiences when they are buying a car. At NEXA we are providing them just that by offering them the best car buying experience that meets global standards.
There’s no denying that Indian Cinema today has made its global mark with innovative ideas, great technology, and a creative outlook. And IIFA, being the global flag bearer of Indian films recognises and honours this talent. That’s why IIFA is such a perfect fit with NEXA’s vision. As partners for 4 years, we have grown together to provide audiences more exciting and innovative experiences.”
Announcing the continuing partnership with COLORS, Raj Nayak – Chief Operating Officer, Viacom18 said, “We are delighted to enter the fourth consecutive year of partnership with IIFA. Together, we have taken the magic of IIFA to the global audience year on year. In this edition, with the partnership extending to Viacom18’s digital platform, VOOT, we are certain that we will open new vistas and challenge all boundaries. As Indian cinema continues to set new benchmarks, IIFA and COLORS will go on to celebrate the power of a story well told and bring to the television viewers world-class content that will brighten their lives.”
He further added, “Viewers can look forward to the IIFA experience in their homes this July.”
Speaking on the association, Gunjan Soni, Head, Jabong and CMO-Myntra, said, “The Style icon of the year award resonates very well with our core vision of making the world a more stylish and colourful place, therefore we urge all our viewers to vote for their favourite participant on the Myntra app and help them become the face of the Style Icon award this year. We are extremely excited to announce our nominees this year, Jacqueline Fernandez, Shahid Kapoor, Shraddha Kapoor, Kartik Aryan, DishaPatani and KritiSanon for the ‘Style Icon of the year’ presented by Myntra, at the 19th IIFA awards in Bangkok. This year we are also about to witness a special collaboration between star designer VikramPhadnis and Myntra when we join forces to create an exclusive line for IIFA 2018. We are thrilled to bring forth this shoppable designer line for all our viewers giving them an opportunity to own these IIFA inspired designs.”
The principal partners for the 19th IIFA: Title Sponsor of IIFA Awards NEXA, Styled by Myntra; Cause Partner Woosh Washing expert campaigning about Equality at home; Official Host Destination Partner Tourism Authority of Thailand, Official Hotel Partner Marriott Marquis Hotel, Host Venue Siam Niramit.
Other key partners of IIFA 2018 include Associate Sponsor QNET; Brand Partner Ease My Trip, Official Travel & Hospitality Management PartnerWedniksha; Airport Hospitality Partner Pranaam GVK Guest Services; Official Hair & Makeup Partner Nabila’s Salon; Official Time Partner Craig Shelly.
IIFA Rocks 2018 will feature a musical extravaganza by acclaimed Bollywood music director-singer Pritam Chakraborty along with singers like Sreerama Chandra, Amit Mishra, Shalmali Kholgade, Antara Mitra, Nakash Aziz and Nikitha. Adding to the excitement, IIFA Rocks 2018 would feature stunning performances by Bollywood divas Sonu ke Titu ki Sweety Nushrat Bharucha and Vaani Kapoor.
The grand finale of the 19th Edition of NEXA IIFA Awards, will witness mesmerizing performances by Bollywood megastars Ranbir Kapoor, Shahid Kapoor, Varun Dhawan, Arjun Kapoor, Bobby Deol, Shraddha Kapoor, Kriti Sanon, and Lulia Vantur.
Commenting on their association, Mr. Yogesh Jain, Managing Director, Woosh Washing Expert said, “We’re glad to announce Woosh Washing Expert as a Proud Cause Partner of IIFA 2018 for the second consecutive year. As we believe in the power of gender equality and women empowerment, we’re proud to support the cause- Equality Begins At Home”. Let’s all support ‘BarabariGhar Se Shuru’.
The IIFA Advisory Board announced that the venerated actor, Anupam Kher will be honored with the prestigious ‘IIFA Award for Outstanding Achievement in Indian Cinema’ at IIFA Awards 2018.
Speaking on the association, Mr. YuthasakSupasorn, Governor of Tourism Authority of Thailand shares,“We are extremely pleased to host the prestigious IIFA awards for the second time in Thailand. IIFA 2018 works as greatest platform to showcase the country’s unique experiences to the rest of the world. I would like to thank the Academy for presenting us with this wonderful opportunity once again.” Bangkok is decking up for one of the biggest events to come to our country to ensure we convert experiences into everlasting memories. The 2008 awards ceremony received an overwhelming response and we hope to have yet another amazing IIFA in Amazing Thailand.”