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PUMA Chosen As Gold Winner In The 2017 ISPO Awards


This year, sports company PUMA has been chosen as Gold Winner in the ISPO AWARD 2017 both in the Compression Wear and Fitness Footwear category. Each year ISPO honors the sporting goods industry’s most outstanding products with the ISPO AWARD, the leading international platform for the entire sports business.

The Fierce by PUMA is a Gold Winner of the ISPO AWARD 2017 in the Health and Fitness segment, specifically in the Fitness Footwear category. First introduced in April the highly sought-after PUMA Fierce features a lightweight lace-less design that mixes performance technology and street-worthy style. The style’s performance functionality and distinct design will carry the wearer from their latest training class to the street.

Andrea Langheinrich, Consumer jury at ISPO mentioned, “The PUMA Fierce shoes’ quality and design are truly convincing. PUMA is involving female athletes and offering a product that allows them to perform at their best.”

The PWRRun NightCat Long Tight is also a Gold Winner of the ISPO AWARD 2017 but in the Performance segment, specifically in the Compression Gear category. The innovative iridescent reflective print provides compression and its 360° reflectivity keeps the wearer safe in low light conditions. The comfortable bonded waistband and bottom hem ensure chafe-free performance. The laminated, water resistant lining of the back-zip pocket ensures personal belongings stay dry.

“With its 360-degree reflection and muscle support, this is an outstanding combination of innovation, design and functionality.” said Dr. Juan-Yan Hu, Institute of Textile and Clothing, Research Fellow.

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