The Nation’s No. 1 News Channel, Aaj Tak was also the No. 1 Television Channel across the HSM during coverage of the Surgical strikes (Source: BARC, TG: 15+ NCCS AB, Mkt:- HSM, Period:- 29th Sept’16-07th Oct’16, Cume Cov’000-the ten days following the surgical strike). This feat establishes Aaj Tak as the absolute dominant National channel that is ahead of major channels across genres like GEC, Movie, Sports etc when it’s News of national importance.
Aaj Tak is ahead of GEC channels including Star plus, Colors, Zee TV and Sony as well as Movie channels like Set Max , Zee Cinema and Star Gold during the period of the Surgical strike coverage (Source: BARC, TG:- 15+ NCCS AB, HSM, Period:- 29th Sept’16-07th Oct’16, Cume Cov’000).
Commenting on the achievement, Mr. Ashish Bagga, Group CEO – India Today Group said, “The leadership of Aaj Tak is unrivalled in the news genre for the last 15 years. The fact that Aaj Tak was the No.1 TV channel across genres during coverage of the surgical strikes clearly establishes the preference of Aaj Tak during news of National importance. This leadership is based on the trust that Aaj Tak has built consistently over the years amongst the viewers by staying true to the promise of being Sabse Tez”.