Adobe today announced a powerful lineup of industry leaders including SpiceJet Ltd, Taj Group, IDFC Bank, MakeMyTrip and HDFC Life, who are set to take the stage at Symposium 2016 (#AdobeSymp), the country’s largest digital marketing conference. More than 1,000 of India’s top marketers and business executives are expected at the event, to be held on 28 April, 2016 at the Grand Hyatt Mumbai. Speakers from some of India’s most digitally-advanced brands will join senior Adobe executives including Brad Rencher, Executive Vice President and General Manager of Adobe’s Digital Marketing business; and Umang Bedi Managing Director for Adobe South Asia on the main stage to showcase how digital is disrupting business models across industries and helping companies transform customer experiences. Symposium 2016 will give attendees a head start into the current state of digital marketing worldwide, exploring the latest global and national trends, market forecasts, innovative strategies and sharing best practices.
Talking about the forthcoming conference, Umang Bedi, Managing Director – South Asia at Adobe said, “India’s digital economy is today in a breakout phase, with a host of credible reports suggesting that the number of people getting online will double over the next couple of years. With people consuming more content across more devices than ever before in our history, today is the era of the connected consumer. At the same time, the market is seeing an explosion of data flowing through devices, servers and the cloud. Smart businesses are making moves to stay ahead of the competition for attention, mindshare and revenue. Digital transformation is impacting virtually every part of the business: processes, infrastructure, systems, business models, go-to-market strategies and customer touchpoints.”
“At Adobe, we believe that standout customer experiences are key to driving meaningful, measurable impact and transforming how marketing professionals do business. Adobe is uniquely positioned to help brands deliver great customer experiences by combining the power of content and data – and we are seeing more and more businesses, globally and in India, ride the digital wave in a big way. With Symposium 2016, we are excited to create a platform that will allow marketing professionals to learn from the best names in digital marketing and understand how they can help their organisations break through the noise and make an impact,” said Umang.
Featured Sessions and Tracks
With over 20 sessions spread across four tracks, Symposium is designed to help marketing professionals push the boundaries of digital marketing to connect and engage with customers in innovative new ways. The conference will showcase how elements of creativity, content and data can be combined to create customer experiences that can life a business out of the competitive pack. Led by experts, the sessions will cover some of the most in-demand and challenging aspects of digital marketing including the latest tools and techniques to deliver optimized, personalized web experiences for customers across industries.
Key tracks include Content Velocity – Creating Rich Content & Assets, Technology for Marketing, The Devil in the (Technical) Details and Curated Customer Journeys – Getting closer to the ones you do know.