You are here
Home > Brand >’s first Great Indian Sale of the Year Sets New Benchmarks in Daily Units’s first Great Indian Sale of the Year Sets New Benchmarks in Daily Units


The Amazon Great Indian Sale, the first sale event of 2017, concludes today on a new high, setting new benchmarks in daily units sold, number of cashless transactions and Prime adoption.

“We are humbled by the massive customer interest in Amazon’s Great Indian Sale, and are excited by the new benchmarks set for daily units, cashless payments using Amazon Pay, and Prime,”said Amit Agarwal, VP and Country Head, Amazon India. “The significant momentum building upon our already triple digit year over year growth rate, and strong new customer growth with preference for Prime, strengthens our belief that customers across India are choosing us to find, discover, and buy anything online,” he added.



  • New customer acquisition rate matches the peak Diwali shopping season and witnesses over 185% as compared to a normal day. The growth was even more stronger in Tier 2/3 geographies (200%)
  • Remarkable  new customer growth in Tier-3 cities including Patiala- 1084%, Virudhunagar-630%, Sambalpur-475%, Kolhapur- 400% among others
  • The Amazon Shopping app continues to maintain its leadership position as the most downloaded shopping app in the country
  • Surpassing the peak Diwali shopping season, Amazon’s assisted shopping program Project Udaan continued to lead the customer adoption growth with 50X growth as against a normal day

Prime grows in popularity:

  • Prime remains a customer favorite with unlimited free expedited shipping, early and exclusive access to deals, and unlimited video streaming, for a low annual promotion fee of 499
  • More customers bought a Prime subscription than any other product
  • 1 out of every 2 orders were placed by Prime members

Growth in Cashless Payments:

  • More number of customers chose cashless transactions than ever before. There was significant growth in Amazon Pay balance usage with 30X customers loading money into the Amazon Pay balance as compared to a normal day
  • New customers who adopted Amazon Pay grew by 360%

Category Growth momentum:

  • Customers continued their trust in Amazon by shopping across categories and buying everything from mobile phones, TVs, refrigerators, international brands in fashion to daily essentials, and home products. All  categories grew in the range of 2X-7X as compared to a normal day

Seller Growth

  • Over 2200 sellers witnessed their biggest sale day ever during the event
  • Sellers from Tier II and below geographies witnessed growth of over 135% as compared to a normal day
  • Number of sellers in the 1crore club grew over 30% as compared to last year

Leave a Reply