Bajaj Auto’s ‘V’, made from the metal of the invincible INS Vikrant has launched “Mission Vikrant 1971” to search for the 1300 officers and sailors that served on India’s first iconic aircraft carrier during the 1971 Indo-Pak war. Mission Vikrant 1971, is a digital initiative to identify and share details of these war heroes that served on the INS Vikrant and preserve their stories for posterity.
Bajaj V through a dedicated micro-site – http://www.bajajauto.com/v/mission71/ invites entries from friends, families and well-wishers of 1971 INS Vikrant war veterans. The details will allow Bajaj Auto to trace and connect with these veteran naval bravehearts. The intent will be to find out more about their enduring journey on the INS Vikrant four and a half decades ago which will be showcased to the Indian Public.
Commenting on the campaign Mr Sumeet Narang, Vice President Marketing Bajaj Auto Ltd said “Ever since we unveiled the Bajaj V on Republic Day we have been inundated with calls asking us about the erstwhile INS Vikrant. We had made a celebrated documentary ‘Sons of Vikrant’ which captured stories and experiences of senior naval officers who served on INS Vikrant. We are pleased to announce the launch of Mission Vikrant 1971 which is the biggest ever countrywide search for the 1971 Vikrant war vetrans. We would like to record their stories for posterity, and present it to the country. The campaign is unique as it will use digital and social media to urge every Indian to help in the search.”
Bajaj V has launched a campaign on 15th August, Independence Day to let people know about the initiative which has reached around 40 lakh Indians. The endeavour is to reach 150 lakh people over the next 40 days so that they can in turn spread the message to trace and hear the stories of Indian war hero’s.
On Republic Day, 26 Jan 2016, Bajaj Auto unveiled its new brand Bajaj V, which is made of the invincible metal of INS Vikrant. It has had huge success with across 1 lakh bikes sold in just 120 days of launch.
YouTube Link of the campaign – https://www.youtube.com/watch?v=ly0CIdXo_SA