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Brazilian shoe brand Melissa debuts in India

MediaInfoline March 13, 2018
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Brazilian brand Melissa, famed for its “fashionable shoes”, opened doors to its first ever flagship store at DLF Promenade Mall, Vasant Kunj, New Delhi with Bollywood fashionista Vaani Kapoor.

Melissa – an iconic international brand with presence in over 96 countries including key fashion cities such as New York, London, and Hong Kong has finally opened its doors in India. The new 1454 square foot retail space is the Brazilian eco-friendly label’s first exclusive business outlet in India. The launch of Melissa store in India is part of the brand’s long- term strategy towards establishing & enhancing its brand presence in the global market.

“The new Melissa flagship store gives us the opportunity to tap into the Indian retail space with a new & innovative fashion product. We are a one of a kind brand, dealing in eco-friendly 100% recyclable shoes, made of specially-developed Melflex plastic. Melissa shoes are fashionable, breathable, hypo-allergenic and extremely flexible. Melissa is not just a shoe, it’s an ultimate fashion accessory. We are glad to associate with style diva Vaani Kapoor for the opening celebrations of the brand in the country. We strive to provide our Indian consumers with exemplary fashion experience, latest collection showcasing the iconic fashion collaborations and a seamless Melissa in-store Experience,” says Ms. Ruchi Sally, Managing Director, ENVIABLY ME INDIA Pvt. Ltd, the exclusive franchisee of Melissa in India.

Looking ahead, she added, Melissa would soon launch additional stores in New Delhi and Mumbai later this year.  She further added that store locations are an important aspect for Melissa and the brand would be very selective in choosing the right locations for opening new stores.

The store design is created in a way to keep to the key concept of a white canvas that allows Melissa’s unique and colorful footwear collections to take center stage in the overall aesthetics of the store.

Transcending the ordinary, Melissa makes plastic, extra-ordinary. Melissa shoes are highly coveted worldwide; its desirability is further boosted by its repertoire of must-have iconic design collaborations Vivienne Westwood, one of the champions of fashion sustainability, has been collaborating with the brand since 2008. Melissa also collaborates with Karl Lagerfeld, Jean Paul Gaultier, The Campana Brothers, Disney, Jason Wu and Jeremy Scott amongst various others on collections ranging from strappy sandals and ballet flats to wedges and ankle boots. The result is alchemy of art, design and pop culture that expresses the individual characteristics of each designer.

The store will stock styles from Melissa’s core women’s collection, a range for baby girls as well as its collaborations with designers.

The shoes range between INR 4000 – INR 30,000.

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