As the leading multiplatform international news destination, CNN is more relevant today than it has ever been with both audiences and commercial clients. A new editorial segment, ‘Staying Informed’ launches on all of CNN International’s feeds in Asia Pacific to give audiences, especially business travellers, fast and easy access to the top stories of the day. ‘Staying Informed’ demonstrates CNN’s dedication to bringing trusted, transparent and reliable news to the world.
‘Staying Informed’ is sponsored by leading multinational hospitality group AccorHotels and features 30-second headline summaries that will be updated in real-time throughout morning and evening primetime hours. The highlights will cover all topics, including current affairs, business, finance, lifestyle and sports. The campaign aligns AccorHotels’ commitment to Asia Pacific with CNN’s commitment to helping its viewers stay on top of the latest developments in global news.
“We are delighted to be partnering with AccorHotels, who cater to the same affluent and globally minded travelers who rely on CNN for the news. Through ‘Staying Informed’, we showcase CNN’s best-in-class multiplatform offerings by combining the scale of our TV network’s reach with the precision and targeting enabled by digital and data,” says Sunita Rajan, Senior Vice President, Advertising Sales, Asia Pacific, CNNIC.
“We are thrilled with this new sponsorship with CNN because it gives us great visibility across one of the region’s most respected news sources,” said Michael Parsons, VP Marketing and Strategic Partnerships AccorHotels Asia Pacific. “We know our guests are very busy and want to get the latest news delivered quickly and efficiently when they are on the road and this allows us to deliver that service to them.”
Asia Pacific is the most dynamic region for AccorHotels globally with a robust development pipeline of more than 400 hotels and an existing portfolio of more than 780 hotels and resorts across the region. By sponsoring CNN’s multiplatform campaign, ‘Staying Informed’ AccorHotels can better engage with its affluent business-traveler customer base. The on-air sponsorship of ‘Staying Informed’ will also be supported by a high-impact digital component.