In a significant partnership to further expand its brand outreach, Cult.fit, a chain of premium fitness centers, one of the offerings from the parent company cure.fit, has announced cricketer K L Rahul as its brand ambassador. The deal was facilitated by Cornerstone Sport- a brand consultant and talent representation agency.
The young and talented cricketer, who has created waves both in the domestic and international cricket, has visited Cult.fit centers couple of times as part of his workout, thus making him an ideal spokesperson for brand’s unique philosophy of equipment free fitness.
Speaking on the occasion, Ankit Nagori, Founder of Cure.fit said, “At Cult.fit, we are dedicated to build a community of fitness enthusiasts. We are proud to associate with K L Rahul, an emerging talent in the Indian cricket team and a strong proponent of healthy living and an active lifestyle. With his firsthand experience of what we offer, we strongly believe that he would make a great influencer of our approach to fitness.”
Commenting on his association with Cult.fit, cricketer K L Rahul said, “I am extremely happy about my association with Cult.fit. As a sportsperson, fitness not only plays crucial role to enhance on field performance but also has a positive impact on wellbeing. I am impressed with Cult.fit’s machine-free workouts, which can be practiced by anyone who wishes to be fit and that too without using heavy equipment.”
CULT currently has 17 fully functional centers across Bangalore training more than 7500 people. Cure.fit will soon be launching CULT centers in Malleshwaram and Mahadevpura, increasing the total count of their offline centers to 19 in the city.
“We have received a phenomenal response to our CULT programs and are looking to expand rigorously pan India by setting up more than 500 CULT centers across 15 key markets,” Mr. Nagori said.