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Express your love this Valentine with 9X Media


This Valentine’s day express your love with 9X Media, India’s largest Music Network. 9X Media will be celebrating the love season airing a special Valentines ident/song and multiple shows across all the channels starting from 10th February 2016.

The ident urges people to switch off their electronic devices and focus on the precious moments of life. ‘Switch off karo Sab, Switch on some Love’ campaign is conceptualised by Rohan Rane, Head- Brand Innovations and VP- Programming (9X Jhakaas) and the lyrics of the track is composed by Baljinder Mahant, Cluster Programming Head- 9XM and 9X Tashan. The video capturing the essence of being present physically and mentally for your partner on special occasions is shot by the internal team at 9XM.

Fans of the popular characters Bade-Chote are in for a special treat this Valentine’s Day. For the very first time these popular animated characters have joined Tinder. These animated dudes are providing the singles in town a chance to win free gifts/movie tickets through Swipe Right and win a surprise!! on Tinder.

In addition to the surprises by Bade-Chote 9XO and 9X Jalwa have lined up special programming for the Valentine’s Day. This special programming includes 9XO Love-a-Thon and 9X Jalwa Pyaar Ka Panchnama.

9XO Love-a-Thon will play songs expressing the various statuses of a relationship. From Crush to committed, dating to break-up; the channel features love songs across categories. For the social media goers the channel has a special contest titled ‘Selfie your Status’ on Facebook. The best selfies gets tagged to the respected song category.

9X Jalwa Pyaar ka Panchnama on 13th and 14th February features songs depicting different stages of love. The channel will also showcase a special on The King of Romance – Yash Chopra on 13th and 14th February at 7 pm. The playlist for the weekend will comprise of romantic songs across all years besides Yash Chopra special.

These initiatives/shows will be promoted across digital media and social media platforms.

Come celebrate the Love week this Valentine’s across 9X Media!


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