Firstpost, India’s first and largest digital-only breaking opinions portal recently unveiled its Hindi offering. This is the portal’s first foray into the vast and fast growing digital news content space in Indian languages.
Available at www.hindi.firstpost.com, the website will bring to the Hindi consumers the same distinct attributes that have now come to be associated with brand Firstpost– fast and furious, fearless and free, (but at the same time) fair and responsible. While inheriting these crucial virtues of journalism from its parent, Firstpost Hindi will take the debate to the heartland in the idiom of the heartland. It will lay emphasis on video content creation keeping the video consumption habits of the consumers in mind.
Ajay Singh, Executive Editor, Firstpost, and project head said, “Firstpost Hindi will bring the same standards of journalism to the table that have been set by Firstpost. With a digital newsroom boasting of expert writers and editors, Firstpost Hindi will keep its fingers on the pulse of its readers and cater to their varied interests. We look forward to extending the Firstpost brand of debate to our Hindi audience.”
Explaining the reasons for the Hindi launch, Azim Lalani, Business Head, Firstpost.com said, “Hindi is the biggest medium of verbal, printed and visual communication in the country. Yet, most digital news content platforms are just an extension of their print avatars. There is hardly any original content made for the new language digital natives. Firstpost Hindi will fill that void with its instant opinions on breaking news by a host of specialist writers. Debate is written into the content chromosome of Firstpost. Debate is what the Hindi heartland relishes. It was a no-brainer, really, for Firstpost to want to debate in Hindi.”