Goibibo unveiled a new feature on its platform – “Secret Hotels”. This feature will help customers who are looking for hotels at the last minute and have a set budget. The feature unlocks a seamless way in which one can book a hotel at better than listed prices and with the assurance of amenities picked by the customer.
The ‘Secret Hotels’ feature requires the customer to provide basic intents such as location, check-in date and basket of standardised amenities. Basis the options filled in by the customer, hotels are selected by an automated Goibibo algorithm that picks the best property suited for customer’s needs at their chosen price.
Commenting on the launch of Secret Hotels, Sanjay Bhasin, COO, Goibibo said “We want to consistently provide more choice and add to flexibility of booking hotels for our customers on Goibibo. With ‘Secret Hotels’, we aim to get our users a hassle-free hotel booking experience at special prices, even as they make last minute bookings.”
“Our experience shows that a large number of travelers leave hotel booking to the very end. We want to ensure that they don’t waste their time in extensive search and comparison and can just tap-in to the app, chose the amenities they need and trust us to get them the best deal.”
As an App only feature, Secret Hotels is currently available on Android and will be introduced to iOS shortly.