While 2016 has witnessed frequent socio-political changes, it seems to have ended on good for the Indian consumer at large. According to the latest Mastercard Well-Being Index (H2 2016) for Asia Pacific, Indian consumers are most optimistic about overall well-being, making India the only entrant in the very optimistic level in the survey series’ history. India’s optimism seems to be driven by the consumers’ upbeat sentiment over the robust pace of economic growth and stable macroeconomic fundamentals, besides their ability to adapt to stress and challenges.
The study covered four key components: Work and Finances, Safety from Threats, Personal and Work Satisfaction and Personal Well-Being. Out of these, consumers in India showed extreme optimism in terms of personal & work satisfaction (83.0) and also felt safe from threats (78.7).
People in Asia Pacific at large remain optimistic towards their overall well-being (62.1), with those in emerging markets (65.5), led by India, Philippines and Indonesia, showing higher resilience and satisfaction as compared to the developed markets (56.7). The Asia Pacific region felt most satisfied with their personal and work life (65.5), buoyed by strong fulfilment amongst consumers in emerging markets such as India (83.0), Philippines (78.2), Myanmar (75.4), Vietnam (72.7), China (71.3), Indonesia (71.1) and Thailand (70.2).
Georgette Tan, Senior Vice President, Communications, Asia Pacific, Mastercard said, “India’s high well-being score correlates with the growing GDP rates. The strong opportunities for growth can instill optimism and hope for the future. Such insights are crucial to Mastercard’s work in India where we’re committed to driving inclusive growth. It gives us a holistic view that complements economic activity, and provides us with a clearer understanding of the progress to be made.”
Across the board, of all four components, people in Asia Pacific were most concerned about their safety from threats (57.6), with those in Myanmar (43.5), Bangladesh (46.6) and Japan (46.9) having felt the most vulnerable. This apprehension was caused mainly by fear of cybercrimes (54.0) and financial crimes (55.0). On the other hand, people in emerging markets, led by India (78.7), Philippines (64.5) and Indonesia (64.3) are the least concerned about their overall safety.
The latest Mastercard Well-Being Index is based on a survey conducted between November 2016 and December 2016 on 9,123 consumers aged 18 – 64 in 18 Asia Pacific countries.
Consumers were asked 17 questions pertaining to four components. The results of their responses were converted into sub-indexes, which were subsequently averaged to form the Mastercard Well-Being Index score. The scores range from 0 – 100 where 0 represents the maximum negative response, 100 represents the maximum positive response and 50 represents neutrality.