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JK Cement SwachhAbility Run- A Unique Social Initiative


JK Cement, India’s Premier Cement Company’s upcoming social initiative – JK Cement SwachhAbility Run is a unique run that carries a strong message about two important causes – Inclusion of Divyangs as equal and Swachh Bharat. Celebrating the International day of Persons with Disabilities (3rd December), the run will unfold in 7 cities over a span of 7 days starting from Chandigarh on 27th November covering the GT Belt with the last day of the run in Noida.

JK Cement is an organization that cares. It operates on a business model built with sensitivity as one of its cornerstones and an organizational commitment for a better world – for customers, stake-holders, employees and last but not the least, for the community at large.

The J.K. Cement SwachhAbility Run draws its inspiration from the spirit of selfless service, epitomized by The Indian Army and is the brainchild of Kargil War veteran Major D P Singh. A Limca Book of Records holder, Major Singh is India’s first blade runner who has more than 18 marathons to his credit. Major Singh says, “There is a dire need of instilling confidence in Divyangs across the country and also change the perception of society towards them by making them showcase their hidden abilities by performing on ground. This was the guiding thought behind organizing the JK Cement SwachhAbility Run.”

This unique run has two sub events. A 10 km and a 3 km run. 10 km run is open for all to participate, however in order to encourage more participation towards the cause, 3 km run will be done alongside especially for school children and for anyone else who wishes to run a shorter distance. Schools are making use of this great opportunity for children, the future of tomorrow, to learn and be a part of this great cause. Schools children will be using the 3 km run as a platform to spread awareness about the causes in a creative and vibrant manner. After the run, the participants including Divyangs will clean a designated area as a part of the Swachh Drive.

Mr. Raghavpat Singhania – Special Executive, J.K. Cement Ltd says, We are proud to be associated with the noble cause of SwachhAbility. The mission of SwachhAbility resonates with JK Cement’s core philosophy and values of giving back to the society. We look forward to taking the initiative to greater heights in times to come. JK Cement SwachhAbility Run is a unique platform to spread awareness about the cause and to encourage people to join hands for creating a better India for our future generations.”

This is a one of a kind run that is aimed at inclusion of people with disabilities while promoting the Government’s aim of Swachh Bharat.


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