On friendships day, Kingfisher conducted The Friendship Day Challenge at the Kolkata airport, by presenting travellers a challenge of a lifetime- Drop everything, abandon their planned itineraries in exchange for another plane ticket to wherever their best friends were In India and an all- expense paid reunion party hosted by the King of Good Times.
Viral Youtube sensation Sahil Khattar known for his on-spot quirky public interviews put the friendship day challenge to test. The Friendship Day Challenge conducted by Kingfisher reignited the bond of friendship.
Sahil put People on the spot, as they were in dilemma- stick to the schedule or take up the Kingfisher Friendship day challenge. Those daring enough to undertake this test of spontaneity and faith found themselves re-routed to where their best mates were across Bangalore, Mumbai, Pune and experienced a party of lifetime, where memories and Good Times were enjoyed over a pint of chilled Kingfisher.
Commenting on the campaign, Mr. Samar Singh Sheikhawat, Senior Vice President, Marketing, United Breweries Limited said, “Kingfisher’s Friendship Day challenge is a unique social experiment conducted to celebrate the spirit of camaraderie. Kingfisher is always striving to create new levels in consumer experiences and with this campaign we reignite the bonds of friendship through the Good Times!”