Bajaj Electricals Limited, the inspiring partner of Pinkathon focuses on spreading the message #LeaveitBehind to propel women all over India to leave their problems behind and move towards a new beginning. To amplify this initiative, Bajaj Electricals has installed an Art Wall for Pink Carnival at Phoenix Market City today and called various artists to paint their thoughts on #LeaveitBehind. Actor and founder of Pinkathon, Milind Soman, was also present at the event to boost the morale of the ladies.
Women in India face lots of social and domestic issues all through the life which are a big struggle for them right from the beginning of their life. Using Pinkathon as a platform, Bajaj Electricals wants women in India to rise up against their problems and encourage them to explore their potential. Through this inspiring initiative Bajaj Electricals is supporting participants to leave behind what is holding them back and move toward the future without any fear and hesitation.
Commenting on this initiative, Beena Koshy, Executive Vice President & Head – Advertising, Digital and Branding said, “We are taking our long standing relationship with Pinkathon to the next phase with the #Leaveitbehind Campaign. Personally, it is very close to me and a lot of us resonate with it since us women, especially working Moms, have had to go through a lot of issues balancing work life and so it becomes critical to decide what we should choose to leave behind. Sometimes it is the call of the domesticity that forces women to leave behind a lucrative career or the pull of succeeding in the corporate world where we end up sacrificing family time. But whatever we chose to leave behind, we should move ahead towards making our lives beautiful”.
Mr. Milind Soman, Actor and founder of Pinkathon, at the event took the opportunity to emphasize that, “This year, with Bajaj Electricals Ltd. as the Inspiring partners for Pinkathon, we want to encourage women to take a little time out for themselves, every day, to keep lifestyle diseases at bay. #Leave It Behind is a step from our end where we want women to step away from their fears, from their nonbelievers, from everything that’s holding them back. We want them to tell the world about the things that they are leaving behind and, in the process, inspire other women who have been facing dilemmas similar to theirs. You move ahead only when you leave things behind, whether it’s a small step towards a personal goal or a leap you’re taking in life.”