You are here
Home > Brand > Mountain Dew flags off The Dew Arena

Mountain Dew flags off The Dew Arena


The wait for India’s largest gaming championship is over! Mountain Dew has now opened the Dew Arena for participation. Staying true to its philosophy, Mountain Dew encourages people to take challenges head-on, test their limits and unleash the hero within. Dew Arena is a thrilling experience for gaming enthusiasts and gives them a chance to switch their ‘Hero Mode On’. Registrations are now open and the excitement kicks off with the championship beginning on July22, 2016.

Participation and Mechanism


Dates to remember:

·      Registration open: 14July, 2016

·      Android Tournament starts: 15th July, 2016

·      Online matches: 22nd July, 2016

·      Offline activation/matches: July end – Aug, 2016

·      Eliminator matches in studio: Sept, 2016

·      Finale: 25th Sept, 2016

The Dew Arena is a unique 9-week gaming championship across PC, Console and Android. PC and Console modes give gamers in India a chance to have their profile on the Mountain Dew Game Fuel bottle, in addition to the chance of winning cash prize from a prize pool worth INR 10 Lakhs. The Mobile game would give people the unique opportunity to participate in the Dew Arena from anywhere and anytime in India, and a chance to win one Microsoft Xbox One every week.Mountain Dew – Game Fuel will also reach out to gaming enthusiasts physically in the form of a massive gaming truck activation.

The culmination of these events will result in the Dew Arena finale in last week of September, 2016, among the best participating gamers of the country and where the winner/winners will be announced.

The action is on, to participate, please log on to: or

Leave a Reply