Nihilent Technologies, a Pune-based leading integrated change management company, recently launched its new corporate film, in what can be seen as an innovative marketing and branding strategy. The six-minutes film has been directed by Prawaal Raman, who has already made a number of Hindi films, among them are: ‘Main aur Charles’ and ‘Darna Mana Hai. The short film seeks to reiterate the company’s ethos of ‘evolving ideas’.
The film – using a parallel narrative – features the story of a father and daughter. The film steers clear of corporate vignettes, focusing instead on the emotional and inspirational aspect of humanity.
The film opens with one school going girl (Aisha Mehta) and her father preparing her to get ready for school in Mumbai. The scene later shifts to London, where she is being portrayed as a grown up girl who is pursuing a course in film-making. The father realises his daughter’s true talent and nurtures her to excel in her career; and thereby, in life. The film portrays how the dotting father understands that his daughter’s true love lies in capturing moments on films and hence gifts her a camera so that she could play and learn the art of film-making. The film then takes a leap and depicts Aisha with her dedication and true commitment has cleared the BBC News interview and won the best director award for film-making in an international platform. The ultimate motto of the film is to salute a father, who encourages her daughter’s creative acumen and talent, and helps her to become the woman who excels in her professional life.
Speaking about the film, LC Singh, founder and CEO, Nihilent Technologies said, “The film endeavours to reinforce our ethos, which is ‘evolving ideas’. Right from inception, we at, Nihilent, have been delivering customized solutions to our customers on the premise that change is all about behavior. The message we want to convey is, as a partner, we work with our customers, look at their strengths and help them to achieve success in every walk of life.”
The film has already received over 3 lakh views on Facebook and is expected to be showcased at various international venues.