Paytm announced today that it has launched ‘Movies under Rs. 100’, a special segment for shows with ticket prices below Rs. 100. The segment has been launched with the aim of making the movie ticketing accessible for a wider set of customers including families, college goers among others.
Paytm’s latest online ticketing segment uses the same seamless online booking flow. Customers tap on the ‘Movies Under Rs. 100’ icon on their Paytm app, choose their favorite movie, show timing, seats and proceed to pay for their booking. They can also choose to complement their bookings with exciting food combos available at attractive prices.
Madhur Deora, CFO & SVP – Paytm said, “This service is aimed at offering customers the movie going experience at an affordable price. Initial response is very encouraging, and we are seeing usage especially among college goers, young couples and families.”
Paytm Movies is India’s fastest growing online movie ticketing platform, collecting more than Rs. 400 Crores in revenue within a year of launch. Today Paytm’s online movie ticketing service is available at more than 3500 screens across 550 cities. Contributing more than 20% to the opening weekend collection of all major Hollywood and Bollywood movies, the platform is garnering major traction from India’s Tier II and Tier III cities.