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OYO launches an aspirational living category

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OYO, India’s largest hotel Company, today announced the launch of OYO Townhouse, positioned as a friendly neighbourhood hotel. With this, OYO continues to break new ground as a true category innovator through an offering that combines experience and value at a scale that has never been attempted before in the hospitality landscape.

OYO’s innovation in this all-new category of neighbourhood stays is targeted at Millennials*, for whom price, convenience and a differentiated experience play an important role in determining choices. Based on the needs of the Millennial traveller, OYO Townhousebreaks away from decades-old hotel industry templates. Brand new systems and services have replaced the older, wasteful conventions of the past. Every single element –from the breakfast menu to the booking process – has been reengineered to deliver higher quality and better value. Also, unlike the one-size-fits-all approach of traditional hotel chains, every Townhouse is designed to complement its neighbourhood. Guests will get the stellar features and dynamic service they expect from a Townhouse, with the added benefit of a hyper-local address, right in the middle of all the action. This reinvention has resulted in a new kind of hotel that’s optimised for comfort, efficiency, convenience, and affordability.

Ritesh Agarwal, Founder & CEO – OYO said, “OYO Townhouse represents our ongoing commitment to continue innovating and creating world-class hotel experiences from India. Townhouse will operate as a hotel, community hotspot, cafe and merchandise store – to deliver an all-encompassing experience to guests. We are excited to showcase and deliver this proposition today. We are confident that our guests will love the experience of these tastefully done properties staffed with OYO Townhouse Managers trained to deliver authentic and unique Townhouse service.This launch marks a milestone in our journey towards the next level of Hospitality, consolidating our position as a category innovator and leader.”

The hospitality industry in India suffers from a major disconnect between demand and supply of quality living space, forcing travellers and city-dwellers to compromise on decision variables of location, comfort and pricing. OYO Townhouse addresses this gap by creating a perfect equilibrium between location, comfort and pricing using OYO’s proprietary technology and skilled talent pool of hospitality experts. OYO undertakes complete operations of these units along with interior and exterior construction with a group of highly qualified architects and structural engineers.

Elaborating further, Ritesh added, “OYO Townhouseproposition isbased on the needs of Millennialswho attach great importance to individuality and self-expression. The “neighbourhood” connect is a result of understanding that Millenials like to switch seamlessly from work to play. They want freedom to choose, change and decide at a moment’s notice, but that flexibility is not extended to quality and consistency of service, which remains non-negotiable. Travel and hospitality remains at the heart of this so-called ‘planning paradox’. Using our state-of-the art technology and patented processes, each OYO Townhouse promises a bundle of offerings consumers have not experienced so far in the hospitality space.”

OYO has several consumer friendly touch-points such as the OYO App which allows guests to control every aspect of their experience – from booking hotel and cabs to ordering food -from their smartphone. Recently, the company introduced OYO Captains, a unique concierge service to ensure smooth travelling and on-stay experience. OYO currently operates over 70,000 rooms in 200 cities in India and Malaysia.

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