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Brand unveils the Women’s Day Campaign #WhateverCLiQsForYou

MediaInfoline March 6, 2017
Share, Tata group’s multi-brand phygital e-commerce player, today announced the launch of its Women’s Day campaign #WhateverCLiQsForYou. This week long campaign will run from 1st – 8th March, 2017 and focus primarily on positivity, diversity, and equality in fashion.  In a world obsessed with filters and photo-shopped images, this campaign sets itself apart as none of the models have been retouched, to retain diversity in terms of background, body types, skin tones and the facets that they bring to the shoot. The thought behind the campaign is to inspire and empower women to feel comfortable in their own skin and to present themselves to the world as they are, by wearing and doing what they want.

This March, takes a stand to play hardball against feminine stereotypes and has created a photo story with five girls, each of whom is unique in her own right. From a seasoned model to a plus sized Hair and Make-up artist, every girl brought her own personality to the shoot. Not only this, will be running contests throughout the week, urging people to not use filters or Photoshop on their images, and instead let their natural beauty stand out. People from diverse backgrounds will also be a part of this campaign and showcase what is real v/s the stereotypes created by the society.

Speaking on the campaign Ashutosh Pandey, CEO, said “We at want to create an atmosphere of positivity, inclusivity and diversity for women through the #WhateverCLiQsForYou campaign. The idea is to inspire women to dress as they want and do as they want without succumbing to the pressures of societal norms.”

The aim of the campaign is to celebrate womanhood and portray women as they are. Through a series of testimonial posts, dual professions of these models will be highlighted portraying the diversity in their character, looks and attitude to life.

So this Women’s Day Be Bold, Be Beautiful and come tell us #WhateverCLiQsForYou.

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