TIMES NETWORK was the title sponsor of the much awaited Goafest 2017. The fest that celebrates the outstanding work of the advertising & media industry saw the coming together of creative geniuses on one platform. While innovation and creativity was being celebrated, TIMES NETWORK was at its creative best when it came to engaging with its viewers through activations for two of their popular movie channels, MOVIES NOW and MOVIES NOW 2.
Commenting on the occasion, Vivek Srivastava, Senior Vice President and Head of English Entertainment Cluster & Zoom at TIMES NETWORK said, “The activities at Goafest had a single word purpose – engagement. We ensured that our stakeholders were engaged delightfully in between the enlightening sessions. The moment one entered the fest, one could experience MOVIES NOW’s ‘Home To Superheroes’. Now that we have the Marvel and the DC franchises with us, we wanted to give the larger than life experience. The superhero zone does exactly that. MOVIES NOW 2 is an upcoming brand, it has been extremely gratifying for us to receive such a good response to this new age, upscale and edgy brand.”
MOVIES NOW was ‘Home To Superheroes’ as the avengers squad was ready to take on the world. Sculptures of superheroes like Captain America, Hulk, Thor and Iron Man, fans seemed excited to click pictures with their favourite superheroes.
The channel also had exciting competitions. The famous ‘Thor Hammer’ was made for people to try and lift. The idea was to say that only Thor can life it. The participant who manages to lift was given goodies and MOVIES NOW merchandise. The other exciting competition that was organized was to solve a jigsaw puzzle while competing to complete the poster of a superhero faster than the other participant. The winners were given MOVIES NOW merchandise.
MOVIES NOW 2 created a war-zone with zorb fighting. Participants were given a chance to compete individually or in groups to bring out the wild child in them and defeat one another. Because that’s what MOVIES NOW 2 is all about! The winners were awarded with exciting MOVIES NOW 2 merchandise.