Roposo, India’s favourite fashion social network, has consistently been at the forefront of innovation. In the same vein, it has now rolled out its latest exciting offering – the sticker feature. The feature adds an element of quirk to the users’ photo sharing experience. The eclectic collection of ‘Indianised’ stickers has caught the fancy of around 3,500 users within two weeks of its launch. Roposo’s app users are constantly engaged with this feature to add a bit of quirk to their photos and express their thoughts in a funny, unconventional way. From #Family, #Love, #Wishlist to the more popular ones such as #IkKudi, #KalaChashma and #BaarBaarDekho, this diverse range of stickers can be resized, rotated and placed anywhere on a picture.
The sticker feature allows the use of props on photographs, which makes for a new, fun way to unleash the creative skills of Roposo’s app users. Roposo is also creating event-based customised stickers, like the currently trending one for the Lakmé Fashion Week (LFW), which has been used over 60 times.
Commenting on this new launch, Mayank Bhangadia, Co-founder and CEO said, “The stickers came with the realisation that our users don’t conventionally use the widely available stickers, which are mostly cartoons or abbreviations. We, therefore, decided to introduce a certain desi element to our stickers, making it a unique mode of expression. We have had an amazing response to these stickers, helping our users form that instant connection with their followers, with a much more interactive content.”
Recent observations suggest that 15-20 per cent of stories put up on Roposo included the application of this feature. It is fast becoming a rage, and many top influencers’ interesting use of the stickers has become a huge hit. Stickers such as #Family and #OOTD are also being widely used. While #NewPinch and #KalaChashma are the most used by women, #BeardLife is quite popular among men. #Banthanke, #GymLife, #ChaiTime and #BossLife have also found an instant connect with the young users of Roposo.
“We are soon going to introduce more fun stickers, including several regional puns and popular slangs too,” adds Mayank.