Sony Pictures Networks India (SPN), the official broadcasters of the VIVO IPL continues its success story in the 2nd week; with 24.4 million impressions as compared to 18.1 million last year. The VIVO IPL 2017 matches are being broadcast on Sony MAX, Sony SIX and Sony ESPN.
Key highlights for Week 2
- VIVO IPL 2017 sets new benchmarks with a cumulative reach of 295 million viewers across 13 matches making it the highest ever cumulative reach across 10 years of VIVO IPL.
- VIVO IPL garners greater stickiness in 2017 with a 41% growth in time spent from 48 minutes to 67 minutes across the first 13 matches.
- Sony MAX takes over as the Number 1 television channel with a 15% growth over the number 2 channel in India and a phenomenal 97% growth over the no. 2 channel in HSM.
- Viewership of VIVO IPL on SONY SIX has grown by 81% over last year across 13 matches. The growth seen across the entire sports cluster (SONY SIX, SONY SIX HD, SONY ESPN, SONY ESPN HD) is 49% over last year.