ChuChu TV, the number one kids channel in India and Asia Pacific has hit the 1 billion views landmark for its nursery rhymes compilation video, Johny Johny Yes Papa. The video has the distinction of being India’s first entry to the 1 billion views club. This “Made in India” channel is ranked number 1 in Asia Pacific across all genres and ranked 2 worldwide in the education genre. Overall it ranks 15th globally in all genres. Its audience is drawn from across the world with its top markets being US, India, UK, Philippines and Vietnam. Overall, ChuChu TV channels have notched up 8 billion+ views and have over 9.5 million subscribers worldwide.
ChuChu TV One started from Chennai in 2013, interestingly infusing nursery rhymes, songs stories for education with entertainment, as a means of giving nursery rhymes a new rendition with tweaks like re-written lyrics which made the rhymes more meaningful and contemporary. The channel’s most popular song Johny Johny Yes Papa’s video was captured with parents and kids co-sleeping but eventually another version 2.0 was re-made basis global feedback where the reference of co-sleeping was withdrawn. The video is a true testimony of how engaged its viewers are and how ChuChu TV is geared for responding to feedback and creating content that works across the world.
The video hit 100 million views within 3 months of its launch, paving the way for the company, to massively ramp up resourcing and operations. The video was also the first video of B.M Krishnan, the company’s Creative Head and Co-Founder, providing ChuChu TV its signature unique creative style. Apart from Johny Johny Yes Papa, ChuChu TV has 10 video compilations which have crossed the 200 million views mark.
Speaking on the occasion, Vinoth Chandar, Founder, CEO & Creative Director, ChuChu TV said, “We are elated to have reached the 1 billion views mark with our Johny Johny Yes Papa video. For us 1 billion is not just a number, it is a reposing of faith in our content and it makes us proud to be an India brand that is creating content that is having a positive impact on the next gen across the world. It inspires us to do more and to do it better.”
Echoing the same sentiment, B.M. Krishnan, the company’s Co-founder and Creative Head adds, “The universal values of love, friendship, caring and sharing is the same across the world and our content’s success is a proof of the same. ChuChu TV has been able to take this universal messaging and set it to a distinctive style that is loved by pre-schoolers, their parents and caregivers across the world. Our aim is to reach even more kids across the world and in India in different formats and languages that they would like to see ChuChu TV in”.
ChuChu TV’s future plans include launching in Indian regional languages and also adding Russian, French and Arabic channels to cater to geo specific audiences. They have recently initiated work on their 3D content for kids and captured its first video on ChuChu TV Funzone channel. Given its massive popularity, the company is also working on launching licensed merchandise for which it has tied up with India’s premier licensing representation company Dream Theatre and is working with them for making the brand license ready.