Jabong launched its new marketing campaign to promote the 4th edition of its biggest sale of the year - the Jabong Big Brand Sale - which will be held from 27th to 30th July. Happy mcgarrybowen created a 360-degree campaign for the same titled #OutOfTheWorld. As part of the
Advertising
ASCI Upholds Complaints Against 89 advertisements Out Of 162
In April 2018, ASCI’s Consumer Complaints Council (CCC) upheld complaints against 89 advertisements out of the total of 162 advertisements that were evaluated by the CCC. Out of the total 89 advertisements against which complaints were upheld, 24 belonged to the healthcare sector, 34 to the education sector, 20 to the
Parineeti Chopra and Abhay Deol team up for Sugar Free’s new Campaign
Sugar Free is all set to launch its new brand campaign for Sugar Free Natura starring the Bollywood actress & brand ambassador, Parineeti Chopra and Bollywood actor, Abhay Deol. The brand has always been known to understand the needs of their consumers by constantly innovating and creating variants for their
Cars24, Milestone Brandcom launch massive OOH Campaign in Bangalore
Milestone Brandcom, the out-of-home agency from Dentsu Aegis Network, has rolled out a massive OOH campaign for Cars24, a platform that makes selling of second-hand cars an easy, fair and a quick experience. Currently launched in Bangalore, the campaign focusses on inviting customers to sell their cars at the city’s
#BeautifulBeginsWithYou says Faces Cosmetics’ new campaign
In today’s world definitions of beauty are getting broader as girls find beauty in confidence and certainty, where nothing is more beautiful than being comfortable in your own skin. Focusing on the same, WATConsult - the digital and social media agency from Dentsu Aegis Network India and Faces Cosmetics Canada
Kalyan Jewellers’ launches its brand new Trust Ad Campaign
Kalyan Jewellers has launched its new TVC featuring brand ambassador Amitabh Bachchan along with his daughter Shweta Bachchan Nanda. For the first time, the audience will see the off screen father daughter duo playing onscreen father daughter in a rural North Indian small town setting. The TVC emphasizes the values
Alpenliebe Juzt Jelly Takes you on a rollercoaster ride of “Family Fun”
Perfetti Van Melle India has launched a new communication campaign for their lead jelly brand Alpenliebe Juzt Jelly highlighting the Bear and Bottle shaped jellies in the portfolio in an entertaining manner. The new communication is targeted to position Alpenliebe Juzt Jelly as the “Enabler of family fun”. And since
Jagran.com Launches Campaign to Measure City Liveability Index
Jagran.com has launched a new citizen connect initiative – ‘My City, My Pride’ - to measure and drive development of cities in an interactive way through public participation. With growing development, rapid industrialization and influx of people, there is a need to quantify the liveability of emerging cities and take
Hyundai Brilliant Moments- Emotional Recalling Digital Campaign Records More Than 100 Million Views
Hyundai Motor India Ltd. (HMIL) received an overwhelming response and participation from customers for its Brilliant Moments with Hyundai Campaign. To celebrate Hyundai’s legacy and thank over 5.3 Million valuable customers, HMIL released the emotionally connecting Brilliant Moments with Hyundai first film – ‘The Deal with ACCENT’ on June 27,
Zoomcar partners with Pocket Aces to create viral comedy sketch video
Zoomcar has partnered with India's leading digital media entertainment company Pocket Aces to create a short video comedy sketch titled “If Salary Were A Person”. The video was released on Pocket Aces’ short video content channel FilterCopy and is part of Zoomcar’s new product, ‘ZAP Subscribe’ - a flagship fractional