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Carat, Snapchat create the first ever Customised Lenses for Mondelez

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Mondelez India, part of Mondelez International, a leading global snacking powerhouse, has partnered with Carat to launch an innovative campaign to celebrate Valentine’s Day on February 14. Titled “Pop Your Heart”, the campaign promotes Cadbury Dairy Milk Silk’s Special Edition pack for Valentine’s Day amongst the social media savvy but romantic

IBD conceptualizes an emotive yet elegant digital campaigns, the SYSKA way

IBD, a Percept Company has been entrusted with the strategic and creative duties of SYSKA LED, leading LED Lighting Solutions Company in India. They have rolled out a digital marketing campaign for the brand. SYSKA LED Lights have become a pioneer in providing international quality lightning solutions to lakhs of users all

NutriChoice Digestive encourages India to make one good choice every day for 7days

Britannia NutriChoice has just launched its first digital-only activation - ‘7Days7Choices’. This new activation aims to extend the new TV communication campaign ‘Power of a Good Choice’ to the digital medium and inspire people to start making good choices every day. The brand’s point of view is built on the insight

India’s leading Adult Diaper brand “Friends” creates heart touching Digital Video on ‘Make a Friend Day’

Friends Adult Diaper, India’s leading adult diaper brand, has taken an initiative to encourage the youth to befriend senior citizens. This four-minute video, directed by ThoughtPot Studios will feature AlokNath, who has played the most iconic role in TV Series such as Buniyaad&Rishtey. In this video, AlokNath is playing a role

ASCI Upholds Complaints Against 182 Advertisements Out Of 243

In November 2017, ASCI’s Consumer Complaints Council (CCC) upheld complaints against 182 advertisements. A total of 243 cases were brought to ASCI’s notice and Suo Moto action was taken against 152advertisements, and the rest being complaints through direct sources. Out of 182advertisements against which complaints were upheld, 65belonged to healthcare,

Isobar launches mobile ad campaign for Wrangler’s ‘Stretch Plus’ collection

Rohini Haldea, Marketing Head - Wrangler

Isobar India, the digital agency from Dentsu Aegis Network, has collaborated with Wrangler to help the brand launch their latest collection, ‘Stretch Plus’ in India. As part of the launch, the agency has devised and executed a digital media campaign for the Wrangler that focusses on engaging ‘followers’ with the