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Savlon launched ‘Haath Se Baat’ initiative

On Global Handwashing Day, Savlon launched its ‘Haath Se Baat’  initiative, wherein the students can be seen ‘talking to the germs’ in the video. The idea stems from the thought, how it’s a challenge to convince children to wash hands as they don’t realize its importance. Therefore it’s imperative to educate

HyperCITY Retail rolls out its first DVC Campaign- #HarDilRoshanKaro!

HyperCITY DVC kishwar Merchant

HyperCITY Retail (India), one of the largest hypermarket chains in the country, launched its new Digital campaign, #HarDilRoshanKaro. The DVC captures the ever-evolving positioning of HyperCITY of providing a perfect opportunity to their patrons to be a ‘Super Hostess’, this Diwali. Keeping up with the brand promise of ‘Something Fresh Everyday’,

ASCI Upheld Complaints Against 116 out Of 165 advertisements

ASCI logo

In July 2017, ASCI’s Consumer Complaints Council (CCC) upheld complaints against 116out of 165 advertisements. Out of 116advertisements against which complaints were upheld, 51belonged to the Healthcare category, 31 to the Education category,10 in the Personal Care category, followed by 5 in the Food & Beverages category, and19advertisements from other categories. DIRECT

Pond’s Cold Cream celebrates magic of ‘jhappi’ Campaign created by Ogilvy Mumbai


This season, Pond's Cold Cream unveils its new brand campaign that leverages its legacy of trusted care. The TVC celebrates the magic of a ‘jhappi’. In Indian parlance, ‘jhappi’ means much more than a simple hug.  It’s the embrace and protection that only a loved one can provide. Similarly, Pond’s

Dentsu One, Honda launch new TVC for CB Shine

Abhinav Kaushik Sr VP Dentsu One

This festive season, Honda Motorcycle and Scooter India, has introduced their latest television campaign ‘Kya Shine Hai!’ for CB Shine - India’s No. 1 selling 125cc motorcycle. Watch the film- Developed by Dentsu One, the creative agency from Dentsu Aegis Network, the TVC is now on-air across all popular channels. The