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Isobar White Paper Champions ‘Headless Commerce’ as the Future of Transactional Brand Experiences Online

Vikalp Tandon, Global Chief Technology Officer, Isobar

Isobar has published a white paper that elaborates on how ‘Headless Commerce’, an approach to technology architecture, is more important than ever before. The report, titled ‘Headless Commerce: Differentiating Your Approach To Experience Commerce Strategy’, shares how Headless Commerce is an opportunity for brands. It argues that the reconfiguration of legacy

Treize Communications comes on board as PR Partners to Social Samosa’s SAMMIE

Treize Communications, a rapidly growing communication consultancy and service firm by Sonam Shah, has partnered with Social Samosa as their PR Partners for the second edition of Best Social Media Brands Awards. Treize Communications will help escalate the media presence and build visibility for the brand in the B2B space. Speaking on

SoCheers to handle social duties for Amazon Prime’s latest original – Comicstaan

Mehul Gupta Co-founder Director SoCheers

SoCheers has won social mandate for India’s first comedy reality show Comicstaan - an Amazon prime original series featuring top 9 comedians in India like BiswaKalyanRath, Tanmay Bhat, SapanVerma, Kanan Gill, Kenny Sebastian, KaneezSurka, Sumukhi Suresh, Abhish Mathew and Naveen Richard. The account was won following a multi-agency pitch that

Columbus India wins digital duties of Gas-O-Fast, product of Mankind Pharma


Columbus India, the data-driven digital marketing agency from Dentsu Aegis Network, has been appointed as the digital agency for Gas-O-Fast, a product of Mankind Pharma. The account was won following a multi-agency pitch and will be handled out of the agency’s Delhi office. As part of the new mandate, the assignment will involve using Columbus India’s expertise in