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Genesis Burson-Marsteller wins Global SABRE Award for work with Medela


Burson-Marsteller, a leading global strategic communications and public relations firm, today announced its Indian operation, Genesis Burson-Marsteller, won a 2017 Global SABRE Award for its campaign with Medela called Back to Work. Presented by leading industry publication The Holmes Report, the Global SABRE Awards celebrate superior achievement in branding, reputation

Posterscope launches ‘rateOOHmeter’–India’s first out-of-home rate benchmarking tool for buying efficiency

rateOOHmeter Logo

Posterscope India, the out of home division from Dentsu Aegis Network, has launched its OOH rate benchmarking tool called – rateOOHmeter. The tool is one of a kind in providing detailed information on media pricing across markets in the OOH commercial ecosystem. The ‘rateOOHmeter’ platform is based on field data

Isobar India bags the digital duties for VIP Bags


Isobar India, the digital agency from Dentsu Aegis Network, has been appointed as the Digital Partner for VIP Bags. Headquartered in Mumbai, VIP Bags is a part of VIP Industries, which in itself has a range of leading brands across luggage categories. As part of the mandate, Isobar India will now

Logicserve Digital wins 3 gold awards at CDO Converge & Digital Industry Awards 2017

Logicserve Digital wins 3 gold awards

Logicserve Digital, the Indian media agency arm of Logicserve Group, has been honoured with three gold awards at CDO Converge & Digital Industry Awards 2017. The company received these awards for their unique campaigns designed for Crompton Greaves and Fullerton India Credit Company Limited. The agency won two gold awards for