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Mr. Anand Kumar, Author, A Twisted Tale

Anand Kumar, Author, A Twisted Tale

Brief Profile: Mr. Anand Kumar, an alumni of Manipal University, has over a decade of experience in marketing and has worked with various pharmaceutical companies. Apart from being a marketing professional, he is also working as a therapy manager with Innovacre Lifesciences. His debut novel, "A Twisted Tale" - An extraordinary

“Need for Header bidding and the shift to relevancy over reach” By Dushyant Sapre , Criteo


Dushyant Sapre, Regional Director, Global Supply & Business Development, Criteo APAC , has expressed his thoughts in the Article. The article highlights how advertisers can ensure greater ROI on their investment on digital advertisers, since many times the ads don’t reach relevant audience. Further Dushyant also lists down the benefits of

Ritam Bhatnagar, Founder of India Film Project and Talk Shop


Brief Profile: Ritam Bhatnagar, 27, completed his schooling and came to Ahmedabad for graduation from St. Xavier. Then he opted for Masters in Marketing for post graduation. Ritam is a young entrepreneur and he founded Freeway Entertainment Company in March 2011 which is an integrated film entertainment company. The company mainly covers Film Production and

Mr.Dushyant Sapre, Regional Director, Global Supply & Business Development, Criteo APAC


Q) What kind of solution does Criteo provide? Criteo, a leader in performance marketing, delivers personalized performance marketing solutions to companies in retail, travel and classified verticals in India. We help companies understand shoppers’ behaviours across devices, browsers and apps. Criteo measures return on post-click sales, making ROI transparent and easy

Blair Triplett, Managing Partner & Co-Founder of BELIEVE


Q) Please throw some light on your partnership with the Indian consultancy ‘Expereal’? The BELIEVE and Expereal partnership offers the seamless provision of both insight that is grounded in local Indian consumer and shopper truth, combined with the international brand strategy expertise and design capability of BELIEVE Branding. The partnership is