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Mobile Marketing Trends in 2016: Nitin Karkara, GM and Digital Head for Samsung HHP (Mobile) at Cheil Worldwide, India


Is 2016 ‘The Year of Mobile’? Google’s new mobile-friendly algorithm update signified a change in 2015. According to the update, moving to a mobile first strategy is the best thing you can do to your business’ online presence in year 2016. This adds on to the ‘adoption of mobile has skyrocketed’. Search

Saba Kapur, Author of Lucky Me


BRIEF PROFILE: Saba Kapur is a 20-year-old, Indian-Australian writer based out of Melbourne, Australia. Born in India, Saba spent much of her childhood in Jakarta, Indonesia and Kiev, Ukraine. Lucky Me is Saba’s debut novel, and was released on the 5th of April, 2016. Q) Throw some light on the story of