BIG Ganga, the No.1 regional channel of Bihar, Jharkhand and UP, known for its clutter breaking content and innovative shows is all set to launch one of the biggest singing shows Sa Re Ga Ma Pa Rang Purvaiya. The pioneer in the singing reality show, Sa Re Ga Ma Pa RP is all set to bring out the best and honor the finest singing talent from across India. Starting from 2nd September 2017, the show will air every weekend – Saturday and Sunday from 8pm to 9pm.
After screening more than 50,000 entries over 4 weeks of arduous audition from across the country to discover the most talented singer, only 18 top contestants will make it to the stage of Sa Re Ga Ma Pa Rang Purvaiya. The soulful voice of the participants of age group 16 years to 30 years is all set to take the viewers on a melodious journey with their exceptional singing endowment. This esteemed platform is a beacon of hope, giving thousands of aspiring singers an avenue to exhibit their talent.
The singing sensation Malini Awaasthi who has entertained the spectators with her extraordinary melodious voice will be seen judging the show. Joining the ace vocalist in the journey to choose the best talent will be the versatile singer, composer and performer Rajesh Pandey. Making Sa Re Ga Ma Pa a fun-filled expedition for the contestants, judges and the audience, the Bhojpuri actor cum comedian Priyesh Sinha will amuse with his humorous motifs as an anchor.
The show’s promotion will be driven by a 360-degree marketing approach to reach out to the target markets through its various campaigns across TV, radio, on-ground and digital platforms.
Speaking on the launch of the show, channel spokesperson said, “BIG Ganga’s innovative show formats have time and again leveled it as the No.1 regional GEC in Bihar, Jharkhand and Purvanchal. Our association with Zee will further amp up our show offerings through apt integrations between the biggest brand in Bihar and biggest singing reality show, Sa Re Ga Ma Pa Rang Purvaiya. It will make for a perfect entertainment led time band for the viewers.”
Embark on this musical journey of Sa Re Ga Ma Pa Rang Purvaiya starting from 2nd September at 8pm only on BIG Ganga.
BIG Ganga is available across all DTH platforms such as Tata Sky, Airtel, Videocon, Dish TV, Reliance Digital TV along with all cable operators.