BIG Magic, a variety general entertainment channel is all set to diversify its bouquet of offerings with ‘Rudra Ke Rakshak’, a new show in the children’s fantasy genre. Each episode will revolve around the adventurous world of the protagonist Avi, essayed by child actor Yash Sehgal and his cousins Vishu (Mohd. Saud) and Maya (Mahi Milan). The fast-paced fantasy show, targeting children, takes us into a wizardry world that is filled with fantastical kingdoms and mythical creatures. The show goes live from 27th March 2017, and will run every Monday to Friday at 6:30 PM on BIG Magic.
History & mythology will be referred fittingly in this ‘Good vs Evil’ saga, instilling a strong value system in kids while entertaining them.It subtly outlines the inherited super powers of white magic, passed on to the primary protagonist and his two cousins as a part of their family lineage. With these exceptional powers, they fight Gurukaal- the leader of black magicians. The show’s promotion will be driven by a 360-degree marketing approach, to reach out to the target markets through its various campaigns across TV, radio, on-ground and digital.
‘Rudra Ke Rakshak’ is inspired profoundly from our rich Hindu scriptures as opposed to foreign legends.
Commenting on the show, BIG Magic spokesperson said, “We are thrilled to announce our new show ‘Rudra Ke Rakshak’, which promises to take viewers on a journey of fantasy and adventure with strong moral values at its core. As a variety general entertainment channel, our objective is to diversify our offerings as much as possible, whilst continuing to bolster the value we bring to the table for our stakeholders and consumers.”
BIG Magic is available across all DTH players such as Tata Sky, Airtel, Videocon, Dish TV, Reliance Digital TV along with all cable operators including Hathway, DD Free Dish, Incable, Digicable, DEN, 7 Star, ABS, Siticable, Star Broadband and GTPL amongst others.