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COLORS new offering ‘Aunty Boli Lagao Boli’, Live interactive game show

Starting 24th September 2017, 12:00pm, “Aunty Boli Lagao Boli” a new Live interactive game show is set to launch on COLORS. Developed and conceptualized by Viaan Industries – promoted by leading entrepreneur Raj Kundra and Shilpa Shetty Kundra, the show has been powered by chasebid.com.

“Aunty Boli Lagao Boli” is a Live interactive game show with a unique concept where viewers can BID LIVE for a new car from the comfort of their home via the chasebid app or website www.chasebid.com. The person who places the lowest unique bid will see his picture, name and location Live on COLORS TV. The bidding rules are such that the lowest unique bid with two decimal places wins a brand-new car. The game show is hosted by Auntyji Archana Puran Singh and her crew who entertain the audience through ready wit and humor. The show will also have host of celebrities every week to keep the audiences and viewers engaged.

This show will give a chance for viewers to participate live along with the audience. “Aunty Boli Lagao Boli” gives an opportunity for everyone with a phone to play in a televised live game show.

Commenting on the show, Mr. Raj Kundra, CMD, Viaan Industries Ltd. said: Viaan Industries Limited is excited to present to the television audience India’s first live game show to be aired from 24th September 2017 on India’s leading entertainment channel Colors TV. I would like to thank Mr Raj Nayak who really is a visionary for this tie up.  It’s a first of its kind live game show format in India where the audience has an opportunity to take home a brand new car every week. On the back of this show we are launching a new exciting website and app ‘Chasebid’ where people can bid 24/7 and buy brand new products at up to 90% off their retail prices. Our partnerships with leading media and entertainment companies – both domestic and global, gives us the necessary momentum to continue our efforts towards establishing a strong presence in the gaming, licensing & animation space in the years to come.

On bringing forth this unique proposition for the television viewers said Raj Nayak, Chief Operating Officer, Viacom18, “At Viacom18 we strive to raise the bar of reality shows on Indian television; the audiences have witnessed and appreciated our successful shows like Rising Star and IIFA. With Aunty Boli Lagao Boli, we will be accentuating the concept of a live show by gamifying it. At COLORS, our endeavor has always been to push the envelope with newer formats and concepts, thereby redefining the television watching experience of the viewers.”

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